The new Porsche Taycan stands for electricity, zero-emissions powertrain, precision, performance and the future of sporty mobility. The less boring news? The electric car will be able to accelerate from 0 to 100 km/h in less than 3.5 seconds!
Why the name TAYCAN?
Model names at Porsche establish a connection between the respective series and its characteristics. The Boxster gained its name by combining the roadster style with its boxer engine. The Cayenne, as expected, added some spice. The Cayman was named for its ferocity and agility. Macan unites poise, power, fascination and dynamism. Lastly, the endurance-optimized Panamera could win the famed and fearsome Carrera Panamericana.
What about the new model? The name of this four-door will not bear any numbers like 911, 718, or 918. Instead, it should convey everything that makes the car special and alluring. The name should highlight its inimitable significance within the Porsche family. It should be fresh, dynamic and tell an emotional, coherent story. Ultimately, it should be a name that unites tradition, modernity, and the future. It should simply reflect the character of the vehicle and meld unmistakably with the Porsche brand.
Photography: Christoph Bauer Postproduction: Wagnerchic – www.wagnerchic.com 
Photography: Christoph Bauer Postproduction: Wagnerchic – www.wagnerchic.com 
Photography: Christoph Bauer Postproduction: Wagnerchic – www.wagnerchic.com
“A name for a car is ultimately an emotional decision—but one that should be based on facts and arguments. That requires a systematic approach and a lot of attention to detail.” explains Kjell Gruner, director of marketing at Porsche
Soul, electrified
Six hundred options, one choice: Taycan. A name that fulfills every phonetic, legal, creative, strategic, and model-specific requirement. Composed of two terms of Turkic origin, taycan can be roughly translated as “soul of a spirited young horse.” That’s exactly what the first fully electric Porsche will be: lively, impetuous, vigorous, light-footed on long stretches without tiring, and free-spirited.
The name reflects the source and the future of the brand. The horse on the Porsche crest, the expression of its soul, on its way into a new era of the sports car. A perfect fit, too, with the slogan of the advertising campaign: “Soul, electrified.”
Puristic new design with Porsche DNA
The first purely electrically powered Porsche had to be immediately recognisable as such. Its silhouette is defined by the sporty roofline sloping downward to the rear. The Porsche designers call it a “flyline”. The sleek cabin (the greenhouse), the drawn-in C-pillar and the pronounced shoulders of the wings result in a sharply emphasised rear, typical of the brand. Most noteworthy the Porsche lettering in glass-effect in the rear light bar bringing a pure approach and innovative element. The Taycan has remained very close to the 2015 Mission E concept car.
Digital, Simple, Sustainable Interior
The original 911’s cleanly styled dashboard from 1963 was the inspiration. The stated goal was to bring it into the present day. The cockpit signals the start of a new era with its clear structure and a completely new construction.
Simplicity
The instrument panel has a clean, minimalist and ultra-modern design. Operating the controls is quick and free from distractions. The free-standing, curved instrument cluster forms the highest point on the dashboard. The panel was designed to be driver-focused and ensures that everything needed for driving is in view.
The innovative instrument cluster consists of a curved 16.8-inch screen with the rounded look typical to Porsche. Drivers can choose between four display modes for the instrument cluster.
The steering wheel has a light appearance and is available in two models. The basic version can be customised with coloured inserts as part of the accent package. Finally, Porsche offers a GT sports steering wheel option. The steering wheel has a distinctive design with visible screw heads.
Digital
Control is intelligent and intuitive. Driver can use touch operation or voice control function, which responds to the command “Hey Porsche”.
The driver can quickly access all apps via a clearly structured and customisable home screen. Apps include navigation, telephone, media, comfort and Porsche Connect. With optimised voice control, drivers can access the required function even faster. For the first time, front passengers in the Taycan have the option of their own touch display, allowing them to easily alter settings without distracting the driver.
Sustainability
The Taycan’s colour and material design allows for individualised equipment, from traditional to sustainable and modern. Porsche innovates with sustainable tanned Club Leather OLEA (use of olive leaves in the tanning process). A new feature is the fully leather-free interior with state-of-the-art surface textures Race-Tex material is used. A high-quality microfibre material partially consisting of recycled polyester fibres. The floor covering is made of recycled fibre Econyl®.
