Model, activist, and founder of The All Womxn Project, we may call Clémentine Desseaux a “whole of a woman”. The Classy Time had the privilege to interview this smiley and prideful entrepreneur, always on the course to achieve her projects and dreams, but more than ever her beliefs. Definitely a XXIInd Century vision! For a fresh and motivating shot, immediately below here:
TCT: What is the story behind ALLWOMXNPROJECT? Why did you create it?
Clémentine Desseaux: Initially, I co-founded the All Womxn Project (@allwomxnproject) with my friend Charli Howard At the time, we had both been in the fashion industry for several years, but never worked together because of our size difference. This really provoked the main mission centered around body positivity and inclusivity. We didn’t want other girls to experience what we had and not to feel represented in the media.
Since we first started AWP, we’ve worked with brands including Nike. Aerie, and Express to further empower and represent girls and womxn.
TCT: What were you doing before ALLWOMXNPROJECT?
C.D.: Before The All Womxn Project, I was ‘getting my foot in the door’ as a model and beginning my self-love journey. Many people look at where I am now and think I was always body positive towards myself, but I hope I serve as a reminder that everyone’s journey is unique and that it does get better.
TCT: Where do you find the inspiration? Do you have any mentors?
C.D.: The womxn I surround myself with throughout my career have been continuous inspirations. I’m so grateful to connect with so many powerful girls and womxn on AWP events and in my career as a model. I’ve never had a true mentor, but I hope through AWP, I can connect girls and womxn with their mentor, and maybe on that journey meet my own!
TCT: Are you enrolled in an association or involved in a specific movement?
C.D.: Through AWP, we are associated with the body positivity movement and any cause concerning mental health and domestic abuse. This month (May) is Mental Health Awareness Month, so we’ve been really looking into ways to expand our reach and get involved as much as possible.
TCT: What is your brand defending? Do you have a leitmotiv?
C.D.: AWP is redefining what it means to be a womxn in the next wave of social media. As AWP has grown, we’ve found that there are countless amounts of other ways that womxn are still underrepresented (in media, careers, education, mental health, etc.). We’ve expanded as an organization to highlight these gaps for all girls and womxn. Our main leitmotiv is to create spaces where girls and womxn feel supported, empowered, represented, and heard.
TCT: As a woman entrepreneur, have you faced any difficulties? If yes, which ones?
C.D.: As a womxn entrepreneur, I have definitely faced my own set of challenges. One of the most reoccurring ones is trying to please everyone, which is impossible. In the past, womxn have been frustrated when we post pictures of body figures that have smaller frames. While I acknowledge the frustration and understand where it is coming from, it’s also important to remember that everyone’s body needs to be represented. It’s not a body positivity movement unless you can represent and empower all bodies.
“My biggest piece of advice would be to follow what makes you passionate”
TCT: What are your plans for the future regarding your brand?
C.D.: We’re so excited to expand AWP in the upcoming years! We are aiming to grow into social entrepreneurship by launching our new line of merch and giving back to our community through more local groups, seminars, and online resources as well as expanding our team and providing more paying jobs for working women.
TCT: What advice would you give to someone interested in starting their own business? Do you believe in luck? If so, do you consider yourself lucky?
C.D.: My biggest piece of advice would be to follow what makes you passionate. Look inside yourself and figure out what you could talk about for hours and what really lights you up – that is where you should start your business. I do think luck and privilege have an impact on anything we do, including starting a business, and I significantly recognize my privilege. However, it’s also important not to diminish the work put in to get to where you are today. When I first moved to the US, I was working multiple jobs and had no clue what to do. I worked really hard to get to where I am today, and that shows.
TCT: What your average day look like?
C.D.: There’s no such thing as an average day for me! Every day is different, some days I’m able to work from home and work on new food recipes, while other days I’m running around shooting content for brand collaborations. I love this most about what I do, it ‘keep you on your toes!’
TCT: In your opinion, how can women be accepted and respected as leaders?
C.D.: I don’t think its a question of ‘how’ womxn can be accepted and respected but instead a question of ‘when.’ The reason womxn are not being respected and accepted is not because of womxn; it is because of a disconnect in society from generations of systematic oppression against womxn (especially womxn of color). I think we can expect to see more womxn as leaders and pave the way for lasting connections between all genders and identifications more in the upcoming years.
TCT: Can you share with us 5 women entrepreneurs that inspire you?
C.D.: Some so many womxn entrepreneurs continuously inspire me! I’m really in awe of the gen z womxn and what they’re doing to raise each other up. I’ve worked with and been inspired by Haile Thomas, Deja Fox, Khloe KaresGreisy H, and Sophie Roe.